Broadband use in two groups showed signficant growth over the past year:
Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May, 2008 to 30% in April, 2009.
Two groups of low-income Americans saw strong broadband growth from 2008 to 2009. Respondents living in households whose annual household income is $20,000 or less, saw broadband adoption grow from 25% in 2008 to 35% in 2009. Respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.
It’s going to be interesting to see the impact these trends have on ecommerce.
Tags: Ecommerce